Publish Date: 07/03/2019
Basani’s appointment comes at a time when we are gearing up to launch our new banking product, My World, later this year. My World is an innovative new banking product which will shake up South Africa’s banking scene and we can think of no one better to help us bring this product to market than Basani.
So, who is Basani Maluleke?
Basani has a B Com LLB (UCT), MBA (Kellogg) and is an admitted attorney. She has over 10 years’ financial services working experience and has also worked for Edward Nathan Friedland, FirstRand’s RMB division as well as in various FNB divisions. More recently, she was an executive director of Transcend Capital, a corporate finance business specialising in B-BBEE ownership.
Speaking about her upbringing, Basani says, “We get to where we are in life because of everyone who has supported us. I was lucky enough to be educated and have been exposed to some of society’s great leaders who had a vision for themselves and the country and had empathy for those less fortunate. They understood what ubuntu really means.”
African Bank embraces ubuntu with Humanity Through Banking
“I am because we are.”
Basani’s main objective is to not only re-build the Bank to sustainable profitability but to also maintain and improve the relationship with our existing customers and develop long-lasting relationships with new customers.
In the short time Basani has been our CEO, she has seen her new role give hope to many other women. “The excitement of ordinary South Africans has been mind-blowing. It’s indicative of the general hope and excitement and optimism of the country right now. It shows that people are ready to work closely together to grow the economy and bring about transformation.”
Transforming the African Bank experience
The financial services sector has changed fundamentally in response to digital banking offerings and a growing competitive landscape. Under Basani’s leadership, African Bank will continue to evolve, transforming into a fully transnational South African bank: offering near free banking coupled with digital convenience.
“Traditionally, we have a loyal and established relationship with the mass market. With My World, we’re building on that experience by creating a product set that appeals to a broader cross section of South Africans,” concludes Basani.
Watch some these interviews to find out more about Basani and her plans for African Bank:
Basani chats to Leanne Manas on Morning Live click here.
Bruce Whitfield and Basani talk about her appointment click here.
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About African Bank
Our mission is to be a successful Retail Bank offering a wide range of products and services to the consumers of South Africa. The people who work for African Bank represent the diverse population of South Africa; therefore we are a reflection of you, of all South Africans. We seek to provide value - more than our consumers expect of us. We promise to live our purpose 'humanity through banking' in all that we do and we are confident that we can, because 'We are You'.